August 04, 2021 4 min read

The World Breastfeeding Week (WBW) is celebrated all over the world from August 1 to August 7 in support of breastfeeding. It is a time to revisit the benefits of breastfeeding, appreciate the effort made by breastfeeding mothers, and celebrate motherhood. It is a time to support mothers who choose to breastfeed.

Breastmilk provides the best nutrition for young babies. And even though the journey of breastfeeding might not be easy, it sure is very gratifying. It is a special bond that mothers have with their little ones. This is the reason why more and more new mothers choose to breastfeed their babies.

Mummy Eunice, wearing Ellie Cruz Nursing Camisole, taken by The Perfect Statement.

So, this World Breastfeeding Week, let’s celebrate the joys of breastfeeding. Whether you are a breastfeeding mum or want to show support to someone on their breastfeeding journey, here are a few ways to acknowledge, recognize, and encourage breastfeeding this week.

1. Take some time out for yourself.

A breastfeeding mum is a busy mum. When little babies go through growth spurts, it can seem as if they want to feed almost all the time. And of course, there is the night feeding which can keep you awake until the baby starts sleeping through the night.

Also, being a mother means you are always running around trying to catch up with all the chores and managing the house. This is exactly why, once in a while, you need to take some time out for yourself.

Take help from your partner or ask a family member or a friend to care of the baby and use this time to pamper yourself. This WBW, take some time to rejuvenate so that you can get back to mummy duties with more energy and joy!

2. Join a breastfeeding support group.

A breastfeeding support group can help them navigate the initial struggles of breastfeeding and answer all their queries. For experienced mums, it can be a good platform to share their stories with fellow mums and help them in their journeys.

These support groups are excellent to ask for help and learn something new from other mums. If you can’t join an in-person group, several online groups and virtual platforms help bring fellow nursing mums together.

A breastfeeding support group can also prove to be a good place where mums share their successes as well as frustrations without the fear of being judged. It’s humbling to know about the struggles of other breastfeeding mums. At the same time, it’s a relief to know that the problems you face during breastfeeding are faced by several other mums, too.

Mummies Lynn & Jaclyn, wearing Ellie Cruz Nursing Camisoles, taken by The Perfect Statement.

3. Share your breastfeeding story.

Each mother’s breastfeeding journey is unique and has its own set of struggles and victories. You never know how your breastfeeding story will inspire someone else. So, this World Breastfeeding Week, share your story with others.

You can share your story on social media, breastfeeding support groups, online forums, etc. Be it the challenges you faced or the pain you went through, or it could be the support of a loved one that made things easy for you. Help spread some love and light through your experiences.

Mummy Rachel, wearing Chloe Dream Love Bra, taken by Photo Rikiki.


4. Share your breastfeeding selfies.

Breastfeeding selfies, or “brelfies”, are the newest trend on the block. Breastfeeding is a completely natural process through which babies get the nourishment they need. We need to normalise breastfeeding and sharing your brelfies is a great way to do so.

Many mothers share their selfies while the little ones are latched on. It can be a great way to promote breastfeeding and encourage new mums to choose it for their babies. Don’t forget to tag other mum friends!

Mummy Yuyeth wearing Love, Juliette Nursing Bralette, taken by Bows & Ribbons Photography.

5. Gift yourself some maternity wear.

Maternity and nursing garments can make your breastfeeding journey a lot more comfortable. Quality garments made from soft, breathable fabrics can be your constant companion and allow you to breastfeed comfortably at home or outdoors.

Among different maternity wear, nursing bras stand out as important garments for both comfort and support. Since breasts change during the course of pregnancy and breastfeeding, they need more support.

Apart from nursing bras, maternity bottoms, camisoles, nightwear, and other maternity accessories can also give new mums some much-needed comfort. So go buy yourself a little gift this WBW. You deserve it!

6. Know more about breastfeeding.

Breastmilk is a valuable source of nourishment for babies. No wonder then that it is dubbed as “liquid gold”. Know more about the benefits of breastmilk for babies this WBW. There are several great resources available online.

Breastfeeding not only helps the baby but has many benefits for the mothers, too. Educating yourself and knowing more about breastfeeding will help you stay focused on the journey and motivate you to overcome challenges.

Mummy Tessa, wearing Hensley Long Sleeve Tee, taken by The Perfect Statement.

7. Inspire someone to breastfeed.

Do you know a new mum or a pregnant woman close to her due date? Talk to them about breastfeeding and help them understand the benefits in a friendly way. New mums can have doubts and fears about breastfeeding. Speaking to them, mum-to-mum, can play a big role in settling their fears.

You can also suggest they speak to their gynaecologist or a lactation expert to help them start breastfeeding on the right note.

Mummy Sarah, wearing Hensley Crew Tee, taken by The Perfect Statement.


So, mummies, gear up to celebrate breastfeeding this World Breastfeeding Week.

Have fun, give yourself a pat on the back, and remember you are enough. And of course, nurse your little ones. Look at their tiny faces as they suckle and their satisfied smiles once they are well-fed.

It’s one of the most amazing and magical feelings in the world.


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