Press

THE STRAITS TIMES

Dads get more involved in parenting but still battle dad guilt, workplace bias.

Co-founder Keith Tan speaks to Straits Times Correspondent Stephanie Yeo on the struggles, sacrifices and satisfaction being a hands-on dad.

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EXPAT LIVING

Comfort meets style with this maternity underwear.

Finding comfortable maternity underwear in Singapore isn’t that easy. Balancing babe-on-boob without dealing with uncomfortable fabrics and sizing issues can be challenging. Florence Tay is the founder of Lovemère, a motherhood necessities lifestyle label; she gives us the low-down on why she launched the label, and how she plans to dress us from bump to breastfeeding and beyond.

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PARENTS WORLD

Lovemère Essentials: Comfortable Work-from-Home Maternity Wear.

Homegrown maternity and nursing wear brand, Lovemère, launched its new collection, Lovemère Essentials on the 4th of June. Lovemere Essentials are a range of relaxed basics, tops and bottoms especially designed for pregnancy and the postpartum period.

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LITTLE DAY OUT

9 Essentials That Expectant Parents Should Prepare Ahead Of Baby’s Arrival.

Lovemère nursing wear is highly lauded as comfortable and breathable, with sleek designs for mothers. Each piece is designed in Singapore and carries both form and function. Popular options include the Chloe Dream Love Bra, Lovemère Seamless Nursing Bra, Ellie Cruz Nursing Camisole, Brooklyn Bra.

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SINGAPORE MOTHERHOOD

Lovemère Essentials Launch.

Calling all new mums and mums-to-be! Homegrown maternity and nursing wear brand Lovemère is launching its new collection, Lovemère Essentials, today...

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THOMSON MEDICAL CENTRE - CELEBRATING LIFE

Co-founder Florence Tay, Thomson mummy on how she manages to balance life as an entrepreneur while raising three young kids.

Necessity is the mother of invention and mum of three Florence Tay is proof to this. Frustrated by the lack of well-designed maternity wear when she was pregnant with her first child, she launched Happy Maternity (now known as Lovemère), a line of maternity and maternity clothes and inner wear. she says "I truly believe that mummies deserved to feel and look good. In addition, I wanted to empower mummies by creating a platform...

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