We are a Motherhood Essentials and a Lifestyle Label, where we design and handcraft the best products to your hands directly. We are passionate in making mums to feel their best and share their amazing motherhood stories.
"Motherhood comes in all shapes and sizes. Our aim is to celebrate mums, diverse yet beautiful in their own way."
- Florence Tay and Keith Tan, co-founders
Hello! I'm Florence, co-founder of Lovemère. I warmly welcome you to our #merefam where we celebrate you throughout this extraordinary journey called motherhood.
I am a mum of three beautiful children. I started this company during the last trimester of my firstborn. Since then, throughout all my pregnancies and nursing times, I have been wearing the bras and garments that we created. My team and I have made sure the garments are just right for mums before we launched them.
The most satisfying and fulfilling thing is to connect with people that matter the most. And for us, that’s you.
Subscribe to our newsletter so I can connect with you and update you with our new arrivals and special events.
I cannot wait to share more with you.
Every idea starts with a problem. We came across a problem that’s quite common - maternity nursing bras and garments are dull, expensive, and have short mileage.
Bras and garments should leave you well-supported, uplifted, and feeling beautiful while you juggle motherhood and other work. You need this so that you can focus on yourself and your little ones.
By designing in-house and engaging with customers directly, we provide a high standard of craftsmanship, better-looking bras, and garments that last you a long time throughout your pregnancy journey, breastfeeding journey, and even beyond.
We empower mums to share their experiences, where they could inspire anyone out there. This translates into all our storytelling, from campaigns to interviews featuring real-life mum stories from all walks of life.
Motherhood can be a beautiful whirlwind of a journey. It is like a beautiful kaleidoscope with different emotions. As you start this journey, we encourage you to take it slow and remember, “You got this.” #merefam