OUR STORY

Lovemère is a lifestyle brand. We enrich your motherhood journey by incorporating beautiful and comfortable innerwear and garments, giving you the confidence and courage you need.

"Mère" comes from the French word for "mother."

Starting from a small warehouse in 2017, we now operate a company with a well-organized inventory system, a passionate team serving mothers, an online store, and a physical showroom to deliver quality products to mothers based in Singapore and all over the world.

We advocate for mothers' self-care and foster a community of love and support among them.

We create innerwear and garments designed with comfort in mind, using materials that won't rub or chafe against sensitive skin.

We want you to feel your best every day of the week—and we believe that starts with feeling good about yourself.

I'm Florence, co-founder of Lovemère. I warmly welcome you to our #merefam where we celebrate you through this extraordinary journey called motherhood.

I am a mother of three and I remember the emotional rollercoaster of pregnancy and the days that followed. Along the way, I've had the privilege of chatting with mothers and hearing their unique stories, filled with both joy and challenges. It's our honor that Lovemère has played a part in many mothers' journeys.

Join us so we can connect with you and send you weekly motherhood tips and tricks that can help you ease easily into this journey.

It's about adapting to the changes in our bodies without the hassle of constantly changing bras. It's those late-night moments, the bonding shared with my newborn, letting go of all discomfort to be 100% there for her.

A well-fitted bra provides the courage and confidence I need in my everyday life as a mother.

Today, we have many mothers wearing Lovemère products, and being able to support them is our greatest achievement.

We empower mothers to share their experiences, where they could inspire anyone out there. This translates into all our storytelling, from campaigns to interviews featuring real-life mum stories from all walks of life.