Hatch Label

Hatch Label is created to provide mummies stylish apparels made for nursing and pumping outdoors.

Birch Collection of Hatch Label was Happy Maternity (now known as Lovemère), first major collection and is defined by its neutral colors - black, white, grey, navy. The designers drew inspiration from Korean fashion during travels which is why Birch 2018 is made for classic aficionados who want a simple yet stylish look.

For this collection, Happymaternity’s design team carefully sourced and selected a specific strand of cotton fiber that’s ultra-breathable and cooling – a testament to the brand’s promise of providing comfortable and stylish maternity wear. 

Muse: Eexuan
Photographer: Kharidehal Ashwin