Rebranding Story

December 25, 2019 2 min read

I started Happy Maternity for them, unknowingly, I started for us, mothers.


Dear Happy Maternity Family

I was the sole caregiver of my eldest when she was born. I remembered the only time I can work on Happy Maternity, was at night when she was asleep. My eldest (now five years old) cannot sleep through the night. She woke up so many times until I lost count. I broke down because I don’t think I can carry on building up this company.

Today, I am proud to say that our HM community has grown and we have now scaled to a wider range of products that mummies love.

And, I am grateful to every one of you who have supported and loved our brand, that we continue to grow.

Our vision has gradually evolved; clothes are no longer for maternity anymore. We want to be there in every step of your motherhood journey. What you wear, is not only about how you look, is about how you feel. 

We are changing our visuals and fabrics to be confident and feminine. We want to celebrate the bravery and dedication of mothers. This is how mère came to our mind when we do the rebranding. Mère is “mother” (in French). Gentle and courageous. We believed that the mother's love holds the heart of the family and the family starts to take shape as she embarks on her motherhood journey. Embracing all these inspirations, we created LOVEMÈRE - where it all begins.

I hope you will continue to support us while we work on developing greater products for you. We can’t wait to show you what we have for you moving forward.

Our store domain will be changed to on 1 January 2020.

If you have questions, please take a look at the FAQ Rebrand page.

Thank you and welcome to our Lovemère family.